THE STATE OF PLAY WITH A.I.
I've spent years mastering light, composition, movement, drama and story. Now I'm adding AI to my toolkit with a passion ... not to replace taste or sensibilities ... but to execute ideas that were previously impossible, impractical or just too expensive. I now feel that AI video production is ready: cheaper, often better, definitely faster. When you commission me and my team, you are hiring us for our taste and sensibilities, our penchant for exploiting the state-of-the-art in AI technology. Check out the work!
-- Kevin & team
CAse STUDIES
Lloyds Bank
Dec 2025. Ogilvy commissioned us to produce a 30s spot, the catch, we had ten days to complete it. The aim was to win market share in the 20-30s city segment. They wanted the spot to feel like it was shot live action, no hint of AI at all. Challenge accepted.
District Vision
Nov 2025. The District Vision team, Tom and Max, wanted a brand video to capture their ethos and showcase the practicality of their products. The desire was to shoot in remote locations like salt lakes and highlands. The catch, there was only a very limited budget.
AI WORK
The offer
We offer AI "voiceover and B-roll" video ad spots, delivery as fast as within the week, this is currently the sweet spot for AI video production:
15s spot costs US$1,500
30s spot costs US$3,000
60s spot costs US$6,000
* 50% payable on commission remainder on final delivery
**20% discount for a commission of multiple spots
*** 10% discount for returning AI clients
**** complex custom commissions are welcome
Craft in the Age of A.I.
Good content isn't about the camera you use. It's about understanding light, emotion, drama and story. The Arri Alexa didn't make someone Roger Deakins. Photoshop didn't make anyone Annie Leibovitz.
AI generative tools are the same. They're powerful, fast, and occasionally magical but they're tools, not artists. They follow direction. They execute creative vision. They can't replace the years of watching how shadows fall or how audiences react to a cut.
What they can do is remove barriers between imagination and execution. They let us spend less time on technical limitations and more time on the creative choices. They democratize scale without averaging down taste.
I'm interested in that leverage. In doing better work, faster. In saying yes to ideas I used to have to decline because of the budgetary constraints. In prototyping the impossible until it becomes inevitable. The craft isn't going anywhere. The toolkit just got more interesting.
Let's start a conversation ...
Thank you!
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