BRAND : ARMAND DE BRIGNAC
Client : Roc Nation
Agency : Hugo & Marie
Reims Champagne, 2016
The prodigious American rapper, Jay-Z, wanted to relaunch his Armand de Brignac (aka Ace of Spades) luxury champagne brand digitally ... a new website, brand identity, social accounts, digital ads and hired the illustrious Brooklyn agency, Hugo & Marie, for the task.
A Paris-BASED team was ASSEMBLED to execute a four day content grab in Reims, the Champagne region of France. I was the lead photographer/Cinematographer.
Our task was to spend four days shooting as many photos and video clips for the Hugo & Marie team to use on their new website, socials and for the agency to repurpose for various digital ads. We developed a detailed shot list of over 400 shots. Working hand-in-hand with the Roc Nation and Hugo & Marie team, we shot almost 8TB of data which comprised digital photos and video clips. After a month of intense post-production, we delivered over 100 retouched photos and 200 graded video clips.
A sample cut of some of the video clips we shot. The brief was to create romance and timelessness, so we teamed the 6K images from a Red Epic-M digital cinema camera with the vintage look of various 80s Angenieux lenses ...
While I'm unable to share the actual photos captured during the production, here's a collection of recce photos to give you an impression of the endeavor ...
